Today is a really exciting day because after months of quietly working behind the scenes, I’m finally able to share something I’ve been looking forward to for a very long time. Travel For Phoebe has officially entered a brand-new chapter.
You may have already noticed a few changes around here. There’s a brand-new logo, a fresh new colour palette, a completely redesigned website, an online merch store, a weekly newsletter, and yes… we’ve even welcomed an adorable new cat mascot to the family.
On the surface, it might look like a simple rebrand. But honestly, this has never really been about changing a logo or making things look prettier. This has been about creating a home that finally feels like Travel For Phoebe.
What’s New at Travel For Phoebe?
This new chapter is about so much more than a fresh look. It’s about creating a place where we can explore, connect, and share even more incredible adventures together.
Here’s what’s waiting for you:
- A completely redesigned Travel For Phoebe website
- Weekly Postcards, my brand-new travel newsletter
- A free travel guide: How to Travel Like a Pro
- The official Travel For Phoebe merch store
- A brand-new cat mascot representing our curious travel community
- Travel For Phoebe digital store, featuring in-depth destination guides
Everything I’ve created has one purpose: to help you travel with more confidence, discover incredible places, and feel part of a welcoming community of curious travellers. I can’t wait to share this next chapter with you.
Looking Back: How Travel For Phoebe Started
Many years ago, I started a little travel blog. If I’m completely honest, I had absolutely no business starting a travel blog. I wasn’t a travel writer, photographer, or content creator. I wasn’t an expert. I was simply someone who loved travelling and needed a creative outlet during a period of my life when everything felt a little uncertain.
I had no idea that one small decision would completely change the direction of my life.
Since then, Travel For Phoebe has taken me to incredible countries around the world, introduced me to amazing people, and given me experiences I’ll never forget. But more than that, it’s built something I never expected: a community filled with curious, kind people who simply love exploring the world.
Whether you’ve been here since the very beginning or you’ve only just discovered my videos, thank you. Every comment, every message, every view, and every conversation has helped shape what Travel For Phoebe has become today.
Why Travel For Phoebe Needed a Fresh New Look
Over the past few years, I’ve changed a lot. If you’ve followed my journey for a while, you’ve probably seen that happen in real time. There have been incredible highs, difficult lows, plenty of uncertainty, and a lot of personal growth along the way.
As I changed, my content changed too. The videos became better. The travel became bigger. The stories became more meaningful. But visually, something always felt slightly out of step. The person behind the camera had grown into someone much more confident, happier, and more comfortable in who she is, but the brand still reflected an earlier version of me.
Eventually, I realised it wasn’t just time for a new logo. It was time for Travel For Phoebe to finally grow with me. Everything you’re seeing today feels much closer to who I am now. It’s warm, adventurous, playful, curious, and full of colour. Most importantly, it feels authentic.
A Brand-New Website Built to Help You Travel Better
One of the biggest parts of this launch is the brand-new Travel For Phoebe website.
It has been completely rebuilt from the ground up to make planning your travels easier, whether you’re looking for destination guides, hotel recommendations, travel itineraries, practical tips, or honest advice based on my own experiences.
Over the past few months, I’ve been working hard to create more detailed travel guides than ever before, covering destinations across Europe, Asia, and beyond. Going forward, you’ll find fresh articles published every week alongside new travel videos over on YouTube.
My goal has always been to help you travel with more confidence while making the most of every destination, and this new website gives me the opportunity to do that in a much bigger way. I genuinely can’t wait to keep growing it.
Introducing Weekly Postcards: My Personal Travel Newsletter
One of the features I’m most excited about is something I’ve wanted to create for a long time: Weekly Postcards.
Every week, I’ll be sending a postcard straight to your inbox, sharing the stories that don’t always fit into a YouTube video or blog post.
You’ll get behind-the-scenes moments from my travels, little adventures, personal reflections, travel recommendations, and those unexpected experiences that often end up becoming my favourite memories from a trip.
If you’ve ever wished we could simply sit down over a coffee and chat about travel, that’s exactly what I want these postcards to feel like. They’re a little more personal, a little more relaxed, and I think they’re going to become one of my favourite parts of everything we do.
A Free Gift to Help You Travel Like a Pro
To celebrate this new chapter, I also wanted to give something back to this incredible community.
I’ve created a free guide called How to Travel Like a Pro, packed with practical lessons I’ve learnt after years of travelling, especially as a solo traveller. Inside you’ll find some of my favourite travel tips, planning advice, packing ideas, and little things I’ve learnt along the way that have genuinely made travelling easier.
If you’re planning your first trip or simply want to travel a little smarter, I hope you’ll find it useful. Think of it as my little thank you for being here.
Meet the New Face of Travel For Phoebe: Our Curious Cat Mascot
Now let’s talk about what might secretly be my favourite part of this entire launch: our brand-new cat mascot. If you know me at all, you probably aren’t surprised. I’ve always loved cats, but this mascot is about much more than simply being cute.
I actually took inspiration from Japan, where so many cities and regions have their own mascots. I absolutely love how they create personality and bring communities together, and I thought… why can’t Travel For Phoebe have one too?
Cats are naturally curious. They explore everything. They trust their instincts. When they discover something unfamiliar, they don’t immediately run away. More often than not, they lean in a little closer. I think that’s a beautiful way to approach travel.
Curiosity has always been at the heart of everything I do, and this little cat represents exactly that. I’m still deciding on a name, so if you have any ideas, I’d absolutely love to hear them.
Travel For Phoebe Merch: Designed for Curious Travellers
Another exciting addition is our brand-new merch store. This has honestly been one of the most fun projects I’ve ever worked on.
Rather than creating merchandise that simply sits in your wardrobe, I wanted to design things you’d actually want to travel with. Cosy hoodies for chilly airport mornings, travel caps for sunny adventures, tote bags for exploring local markets, and a few other little goodies that I genuinely hope become part of your future trips.
But what I love most is the sense of community behind it. I love the idea that one day, somewhere in an airport, on a train, or at a famous landmark, two complete strangers might recognise the little cat mascot on each other’s hoodie and instantly know they’re part of the same travel community. That thought honestly makes me smile.
Looking Back on Everything We’ve Built Together
Looking back now, I realise I never really built a blog. I never just built a website. And I certainly didn’t just build a YouTube channel.
Together, we’ve built a community of curious travellers who love exploring the world, collecting incredible experiences, and encouraging each other to step outside our comfort zones. That’s something I’ll never stop being grateful for.
This new look isn’t about leaving the old Travel For Phoebe behind. It’s about building on everything we’ve created together and stepping confidently into the next chapter.
I truly believe the best adventures are still ahead of us, and I couldn’t be more excited to share them with you.
So, thank you for being here. Thank you for supporting me through every stage of this journey. And thank you for making Travel For Phoebe what it is today.
Join Me for the Next Adventure
If you haven’t already, I’d love for you to subscribe to my YouTube channel so you never miss a new adventure. I share new travel videos, destination guides, practical tips, and honest travel stories to help you explore the world with confidence.
And don’t forget to come back here to the website regularly. I’ll be adding new destination guides, travel itineraries, travel resources, and plenty of exciting new projects over the coming months. This is just the beginning, and I have so many amazing things I can’t wait to share with you.
Welcome to the new Travel For Phoebe. Here’s to the next adventure, we’re just getting started.